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Sneaker Web Design has designed sites with search engines in mind since our beginning. I have been researching search engine optimization, along with researching the major search engines, for 7 years at the time of this writing. As you can see by the screen shots on this page, we get great results from our sites. We see design for Search Engines as one of a handful of important considerations that come into play when designing for a site, but to limit a web site’s functionality and aesthetic appeal and strictly focus on SEO is not our primary mission (check out our mission statement). With all that said, we get great SEO results without paying for them - by designing sites that work well with search engines.
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| A screen shot of search results from Budget Landscaping typing into MSN the search term, "landscaping clear lake". This is the 1st result from unpaid listings on the first page. These results weren't paid for, but the result of good site design. |
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| A screen shot of search results from this site, Sneaker Web Design, LLC of Houston, Texas, typing the search term, "galveston web design" into Google. This is the first and second result from unpaid listings on the first page. |
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We have come to the conclusion that the best sites on the web should be an extension of the personality of the companies that they represent.
A web site should be the ultimate store front for a company, giving customers the information that they came for within a technologically advanced platform, if the technology matches the goal of quick access to information. Search Engines are a major part of getting people to sites, but it is short-sighted in the grand scheme of the web to focus on any design trends and tricks that are intended solely for search engine placement. Trends need to be analyzed to determine their impact on the future.
After all, your audience isn’t the search engine itself, but the people that will view your site.
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Some web design companies will try to lead you to believe that a highly graphical site will not pick up well on search engines. This is false! It’s also a poor excuse for the web design company's lack of graphic design and/or application development talent. In fact, you can perform searches for graphical content in the search engines.
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Once again, this leads to suspicion regarding the quality of talent of any web design company that will tell you these things. The best way that I can explain this is that all of the major search engine companies such as Google, Yahoo and now Microsoft are some of the most technologically advanced companies on the web, paving the way for new development tools and even creating new development languages. For example, Microsoft has the most popular database in the business world – SQL. They’ve got one of the most popular application development languages in the world, .NET, and they've got MSN search. Knowing these things, what would your conclusion be about database driven web sites and search engine results?
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| MSN search results from typing in the phrase "Deestone Tires". American Omni pulls up as the 2nd and 3rd unpaid listings on the first page, under the Deestone Tires factory web site. The listing with www.american-omni.com/brand/brand_results.php?colname=2 is a reference to the brands in the database. The Title tag is actually derived from application code that references a database. When it reaches the browser, it's basic html at that point. |
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