Sneaker Web Design designs sites with search engines in mind from the ground up, utilizing:

• Layers for page layout, in replacement of table layouts. Every site that we've done since late 2006 has adhered to this standard.
• CSS Navigation structures that allow search engines to run through the links to index all the pages on the site.
• Sitemaps that present all the pages to the search engines in xml format (as requested by Google).
• Professional level software specifically designed for Search Engine Optimization so that we can understand keywords for an industry, mine these keywords and review competition.
• Google Analytics to statistically measure site visitation, how people are finding the site, how long they are staying, where they are going, what keywords they are using, etc.
• Two other statistical analysis programs - one in cases of identifying the exact buttons that are being pushed on a page and comparing them, and another for deeper statistical analysis than Google analytics.

Sneaker Web Design, LLC runs SEO maintenance campaigns for clients. For more information, please contact us at info@sneakerwebdesign.com, or 713-502-3700.

Myths
Sites with Lots of Graphical Content Don't Get Good Results in Search Engines. False.
Some web design companies will try to lead you to believe that a highly graphical site will not pick up well on search engines. This is false! In fact, you can perform searches for graphical content in the search engines. That being said, a great web design company is one that knows how to design lightly and still get a company's image across.

Database Driven Sites Don't Get Good Results in Search Engines. False.
The best way that I can explain this is that all of the major search engine companies such as Google, Yahoo and now Microsoft are some of the most technologically advanced companies on the web, paving the way for new development tools and even creating new development languages. For example, Microsoft has the most popular database in the business world – SQL. They’ve got one of the most popular application development languages in the world, .NET, and they've got MSN search. Knowing these things, what would your conclusion be about database driven web sites and search engine results?

Google is another case and point. Google and Yahoo use PHP for their web pages. Yahoo's code is in ColdFusion 8. Some Google programmers write what ends up in PHP libraries in their spare time, for free. In mid 2008, Google announced that they can index Flash content. They also outline a way for web developers to create an xml file that lists all the pages on a site so that they can be indexed, regardless of development language, images, development platform, etc. If you have read this, the next time that someone from a search engine company tells you that you can't get a PHP site indexed by Google, ask them why Google and Yahoo's own websites are in PHP.